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The rise of generative AI has made it easier than ever for anyone armed with just a mobile to create and share deepfake audio, video and visual content, from Tom Hanks promoting dental plans to malicious content aimed at spreading misinformation. 2024 is set to be the biggest election year yet with 50 countries representing over half of the world's population heading to the polls. This perfect storm has sent both regulators and tech companies scrambling to figure out how to contain potential voter manipulation before it reshapes elections on a global scale. So far we've already seen deepfake audio clips of Slovakia’s liberal party leader discussing vote rigging and raising the price of beer, a video of Moldova's president endorsing a pro-Russian political party, robocalls of president Biden telling voters in New Hampshire to stay home during the elections, and many more emerge. While 20 of the world’s leading tech companies — including TikTok, Meta and OpenAI — signed a pact to combat the deceptive use of AI in the 2024 elections, without clear regulatory guidance, these efforts are largely symbolic. Our reporter Thomas Macaulay took a deeper look at the new ad transparency tools that have been launched by major tech platforms — check out his piece to stay in the know 👇 🗳️ In biggest-ever election year, tech platforms are wide open for voter manipulation
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Sponsored by TNW Conference TNW Conference 2024 — Don’t miss this week’s 2-for-1 Flash Sale! |
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Spring has (finally) sprung, and TNW Conference is offering 2-for-1 tickets to celebrate. This will be your opportunity to grab two Business passes and enjoy access to all the inspiring sessions and much more while saving €900. Don’t get left behind! Click here to register before April 22. Joining as a startup or an investor? Use our dedicated code TNWXMEDIA at checkout to get 30% off! |
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